What's new at The Branding Experts

Managing the Corporate Brand - a Reputation Perspective
Adored, respected and coveted by customers and organisations alike, corporate brands represent one of the most fascinating phenomena of the business environment in the 21st century. Their importance is unquestionable... (read more)

Personal Branding Techniques for Real Estate Agents and Brokers
A key principle of marketing is to find something unique about what you offer as the basis of your sales message... (read more)

Branding In Printing
When you encounter the term branding in printing, the logos, designs and styles that are inherent are the first things that come to mind. Branding, if you dig deeper are not just these things... (read more)

Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands
You'd have to labor to shield yourself from the power of Branding; it's hard to avoid it in today's business and social climate... (read more)

So You Wanna Learn How To Start a Record Label?
Well, you love music so much that you have decided you want to start a record label of your own. This can be a very exciting step and a fun one. The good news is, anyone can start their own record label if they know the right steps... (read more)

Private Label Products: Trend For The Best?
Lately, private label products have made a tremendous impact on the U.S. market, affecting almost everyone, from producers to retailers to consumers. Private label products are products whose name or brand solely belongs to a specific retailer (e.g... (read more)

Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed, and doing so with clear vision and self-knowledge... (read more)

Pharmaceutical Branding
Branding is such an important aspect of business that even apparently boring products such as pharmaceutical products, drugs and medicines become interesting and exciting... (read more)

How to Become a Filthy Rich Record Label Mogul
Let me guess, you love music and would do anything to be able to enter into the fabulous life of the music business? Better yet, you would love to become the next record mogul like P.Diddy or Clive Davis... (read more)

Brand Positioning - Brand Image
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded... (read more)

Business Branding
Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one... (read more)

Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire... (read more)

Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood... (read more)

Branding Its More Than a Logo
How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key... (read more)

Branding On The Web Is Like Mining For Fools Gold
I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" You can't have a conversation today for more than... (read more)

The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living... (read more)

Understanding Your Personal Branding!
In the world today, there are two distinct groups of people, those who understand the power of personal branding and apply it to all facets of their lives, and those who aren? even aware of it? existence as a force impacting on their lives on a minute... (read more)

Quick Tactics To Brand Your Business And Make More Sales
This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition.Branding is "The total emotional and intellectual involvement your prospects and customers have with your business and products... (read more)

Corporate Branding: Dont Forget Your CDs
Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years... (read more)

The Revolution has begun - and it will not be Televised The new Artist Development Paradigm
In reflecting on the world of the Music Business in 2004, there were some very profound and dramatic changes that changed the nature of the Music Business itself... (read more)

How Brand as an Intellectual Property has Led to Corporate Globalisation?
IntroductionGlobalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades... (read more)

Office Organization How to Use the Tool Professional Organizers Love
Many professional organizers don't leave either home or office without one tool. What is it? Drum roll please… …The answer is a labelmaker... (read more)

Office Organization: How to Use the Tool Professional Organizers Love
Many professional organizers don't leave either home or office without one tool. What is it? Drum roll please?The answer is a labelmaker... (read more)

Build Your Business Through Brilliant Branding
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product... (read more)

Branding Mistakes - Brand Identity Guru
1. It? ells itself.?I don? need to market.Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even send their friends and family to you. But wait... (read more)