The Branding Experts – "Brand is not what you say it is. It's what they say it is."
"The intangible value of a brand is often greater than an organisation's tangible assets."
"A tactile quality, often a smell and a physical presence that invites interactivity and an emotional response."
"The next best thing to reality, only more efficient, more user friendly and faster."
"Nothing brings a brand to life in a more engaging, more emotive, more entertaining way."
"Consumers have become active participants in the brand building process; players, producers, directors and distributors."
A new head is often a catalyst for change…
TED talk – ‘My life in typefaces’ by Matthew Carter…
Well, it’s certainly been an eventful start to 2014…